Thinking Papers
Frameworks and perspectives on Relationship Capital, Commercial Ecosystems, and B2B growth strategy.
The Timing
Commercial Trigger Events
The best business development doesn't just know who to talk to or where to find them — it knows when they're most likely to buy. Not every c…
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The Lens
Commercial Ecosystem Mapping
Business opportunities are created within ecosystems, not lead lists. Most business development starts with a list of companies to contact. …
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The Philosophy
Relationship Capital
Relationships are a strategic business asset. Every business understands the importance of financial capital — yet one of the most valuable …
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